Organic SEO Strategy Development - Stage 1
The first step is to optimize the foundation – the website "architecture" itself. Once Stage 1 is complete, we turn our focus to factors that will provide the greatest impact. Stage 2 and 3 will continue to expand upon the solid foundation we have built and allow for concentrating on the true metric of Online Marketing Success: Sales Conversion Ratios. Stage 1 often includes the following aspects:
In-depth Keyword Analysis:
The backbone of any SEM campaign, the in-depth keyword analysis, allows us to see exactly what the public is searching for. Without this information, we have no basis for a thoughtful and prudent Search Engine Optimization campaign. Using the latest SEO tools and internet marketing software, we will determine the best keywords to target, and will consult directly with you prior to and after conducting the analyses. This is a crucial foundational step to ensure a sound strategy and attainable target-market objectives.
Architectural/Navigational Modifications | Recommendations:
- Primary Navigation Tweaks | Revamps
- Footer Navigational Tweaks | Revamps
- Internal Linking Structure Tweaks | Revamps
- Landing Page Tweaks | Revamps | Inclusions
- Misc. Structural Tweaks | Revamps | Inclusions
Search Engine Sitemap Generator & Submission:
Google, Yahoo and MSN now allow commercial websites to construct and submit a custom xml sitemap directly into their systems to facilitate a complete website index. This ensures a complete indexing of the website. The sitemap generator is manually run and we will submit it directly to all 3 primary engines, and your coder for placement in the root folder of the website.
Development of Title Tags, Meta Keywords, and Meta Descriptions:
Once the appropriate target keywords have been determined, they must be implemented onto the site in the right places. Includes Keyword implementation into page titles, meta tag descriptions and meta tag keyword fields with H1 header and textual content recommendations.
Robot txt File Development:
A source code file which gets inserted into the root folder of the site which defines which robots/spiders have access to the site. This will help to not only protect against unwanted spiders, but will also allow us to define which sections of the site the spiders have permission to access.
Inbound Link Modifications/Building:
SEO is not just about your site, but what and how other sites link to yours. The structure, the placement, the relevance of the host site and linked page to the content of the target page, and the anchor text of the link are all critical factors in building an effective link campaign.
Offsite links, called “backlinks”, are simple hyperlinks which point to our site from other sites. These are important because they have become the primary measure of all the search engine spiders for rank evaluation.
Analytics & Reporting:
In order to develop an effective Internet Marketing Campaign, it is crucial to have access to current and accurate web metrics. The Google Analytics system allows us to independently track and assess all aspects of website traffic, SEO effectiveness, onsite conversions, and all forms of online advertising. Google Analytics is a free, yet very powerful web analytics solution.
Your SEO Strategy - Let us know if we can take your concept and turn it into reality. We have no problem with NDAs, and we'll even throw in a free 30-minute consultation. Contact Us when you're ready. We'd be more than happy to schedule some time to speak with you.
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