A.I.M Publications | | | "Lead Maximization Theory"
Matt Collins, James Shore - ©2007
Description: Matt Collins (Thunderbird MIM and Lead Capture Expert) and James Shore (Lead Conversion and SEM Expert) have literally invented a discipline. "Lead Maximization Theory" examines best practices and common mistakes relating to online Lead Capture, Lead Conversion, and Lead ROI. These lead management pioneers bring over 14 years of Lead Maximization expertise to bear in this 65 page primer. Quite possibly the best $15.00 you'll ever spend. Preview Chapter 1
65pps. $15.00
| | | | | | | | "Transparent Management: Managing Interactive Professionals"
Matt Collins, James Shore - ©2007
Description: Old World Management techniques have gone the way of pensions and life-long employment. The "contract" between employer and employee has changed. Whether programmer, graphic artist, product/project/account manager, or data engineer, hiring, grooming, and retaining technical sharp-shooters requires a different set of managerial competencies. Matt Collins and James Shore examine the 10 Laws which govern excellent management of Interactive Professionals. Thrive if you obey them. Fail if you don't.
73pps. $17.00 | Free Advice from Absolute!
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