Lead Generation, or Lead Acquisition, is the single most important aspect of online marketing, yet it remains the least understood by most businesses. Purchased lead lists have lost their value, and everyone has multiple levels of spam and popup blockers, the gravy days of aggressive online marketing appear to be over. So, how can a savvy company garner leads most efficiently? The most often overlooked place is their own website!
If your company provides a valuable service, driving traffic to your site is not a problem. Sponsored advertising through the search engines, Search Engine Optimization, and various forms of Viral Marketing can drive traffic to your site. Now the responsibility is on you to convert that traffic to a lead or a sale. However, forcing the end user, the consumer, to be responsible for establishing contact through a gregarious “Contact Us” form, should not be considered an aspect of lead generation. To be successful, users must be enticed to provide personal information with perceived value and/or savings offers, while simultaneously being reassured that their privacy will be respected and maintained with integrity.
We have almost a decade of experience developing lead generation interfaces to capture this most valuable stream of potential leads. With attractive, easy to use flash banners, that not only entice people to provide their contact information, but also provide an instant, customizable survey that feeds the owner invaluable information about their business.
