Web Site Marketing Strategy

Strategic Marketing Online

Part I
James Shore
Anthony Verre
Absolute IM, LLC
www.AbsoluteIM.com

What is it? Strategic marketing intends to provide a company/brand a competitive advantage over others in their marketplace. Overall, strategic marketing is an analysis of the current market in relation to a given product, service, organization or company; which is commissioned for the purpose of implementing specific, and hopefully verifiable, initiatives to maximize capital, growth, and expand company/brand presence.

The world is online. There's no getting away from this fact; it's undeniable and unavoidable. There was a time that having a website with some details and images, would have been enough to suffice and appease the online masses. No longer. As the web has grown exponentially more sophisticated over the last decade, so have the users. They are a demanding consumer, full of expectation. Partnered with a highly competitive marketplace, saturated with endless opportunities for the masses, the World Wide Web is the new global "Wild West". We have entered an era of instant-gratification: users access information faster and demand more discerning results, more meaningful content, and a way to get what they need, all from the cockpit of their PC.

Strategic Internet Marketing differs from traditional marketing in variety of ways, incorporating a new generation of objectives and critiques alike. However, they share the common goals of widening and expanding both the horizontal and vertical markets for the company or brand. Simply put: we want everyone in our target audience to know about our client's product; be persuaded to purchase it, join it, or find it anywhere they care to look. Where they look is the key. The Internet theater has revolutionized the information exchange process – the very essence of commoditization. Strategic marketing online forces us to think beyond the obsolete advertising models of the past, it forces a redefinition of the brand building experience in accord with the psychology of today's online consumer.

Step 1: Where to Begin? Online profitability, and internet marketing success, is dependent upon 4 primary factors:

• Viability – do you have a target audience large enough to support your product?
• Exposure – can your website be found by interested consumers?
• Content Usability – does your website provide useful information that is easy to find and navigate?
• Funnels – is your traffic guided through defined funnels to maximize conversion?

Affirmative answers to all 4 questions will ensure that you are market leader and have done due diligence for "internet best practices". Negative answers indicate there are critical gaps in your presentation which should be rectified before moving further with internet marketing and advertising campaigns.

Step 2: Survey the Battlefield. Knowing the competition is arguably more important today than at any time in history. Why? Because any hack with a computer and $100 in pocket is your potential competitor. The budgetary hurdles of yesteryear lay smashed in the bottom of a ditch somewhere on the outskirts of Bangalore, India. A professional online analyst can provide a competitive analysis> that will detail just about every possible factor you will need to know to build a successful internet marketing strategy…a few bucks well spent.

Step 3: Survey the menu. If you don't understand the lingo, ask your waiter – he's here to help. There are numerous package deal entrees and a la carte items available (internet marketing services), as you wish. We only serve 'Grade A', Black Angus materials: from online development to internet broadcasting, A.I.M. has you covered. Understanding your options will only help to make better choices in the future. Do your homework and be ready!

Step 4: determine your budget. You know the product, A.I.M. knows the game. Together we set a budget that will not cause any accountants to hemorrhage, yet has the wherewithal to make a statement. It still takes money and effort to play, but the overall impact of online marketing initiatives can develop more brand awareness and lead conversions than any traditional marketing campaign with 10X the budget.

Transitioning your existing business online, or building a new venture from scratch, can be an enjoyable experience if you choose a bright star on the horizon to guide the way. Absolute IM, LLC is here to show you just how easy it can be. Strategic Internet Marketing is quickly rising to the first chair, the pole position, of most businesses' marketing portfolio. Don't get left behind, contact A.I.M today.

Read Part II Here